Research

Good strategy choices demand a spotlight on the right information.

Get a map

Generative research is the map that guides our ventures, uncovering landmarks, points of interest, and potential pitfalls in our landscapes. My talent for authentic interviewing reveals honest, vulnerable insights that guide true innovation.

Individual session assets;

  • Recordings of sessions, as client constraints allow

  • Brief written summaries

Cut a path

I am passionate about transforming research data into actionable insights. Compassion, context, and connecting the dots are all key to developing optimal processes and driving meaningful results.

Test the waters

Evaluative research answers crucial questions like “Is it useful,” “Do people want to pay for it,” and “Are we getting through to them?” Strategy is a risk, analysts cannot tell the future. Evaluative research keeps us aware and helps us to pivot to keep moving toward our goals.

Deliverables

Deliverables can be customized according to your needs, but my standard recommendations are;

A full findings report;

  • Executive summary of top findings

  • Pain points and a severity measuring system

  • Trends, contributing factors, results, and consequences

  • Impact on current strategy initiatives

  • A presentation session with Q&A