Research
Good strategy choices demand a spotlight on the right information.
Get a map
Generative research is the map that guides our ventures, uncovering landmarks, points of interest, and potential pitfalls in our landscapes. My talent for authentic interviewing reveals honest, vulnerable insights that guide true innovation.
Individual session assets;
Recordings of sessions, as client constraints allow
Brief written summaries
Cut a path
I am passionate about transforming research data into actionable insights. Compassion, context, and connecting the dots are all key to developing optimal processes and driving meaningful results.
Test the waters
Evaluative research answers crucial questions like “Is it useful,” “Do people want to pay for it,” and “Are we getting through to them?” Strategy is a risk, analysts cannot tell the future. Evaluative research keeps us aware and helps us to pivot to keep moving toward our goals.
Deliverables
Deliverables can be customized according to your needs, but my standard recommendations are;
A full findings report;
Executive summary of top findings
Pain points and a severity measuring system
Trends, contributing factors, results, and consequences
Impact on current strategy initiatives
A presentation session with Q&A